Dan Murphy's: Cheers to another day on Earth!

Wine enthusiasts know that behind every good wine, there's a story to be told. Yet, somehow, this history adds to the flavour and the mystique of the wine itself.

The same holds for your favourite liquor store like Dan Murphy's. Back in 1952, the titular founder, Dan Murphy, leased a strategically-placed licensed grocery shop in Melbourne. When the shop reopened under its new management, Dan was directly competing with his father, Ted. Awkward!

But it was no great shock to anyone concerned since the liquor business ran in the family. But Dan seized the opportunity of setting up on his own to revolutionise how you sold wine. Dan bought his wine bulk from abroad and crafted stories and reviews about each. He even founded one of the earliest wine clubs in Australia.

Dan had an all-consuming passion for fine wine and was undeniably something of a pioneer in wine retailing. From the beginning, his goal was to offer the most extensive range at prices no one else could match. Kudos to Dan; he managed that in spades.

Today, Dan Murphy's sales catalogue is highly sought after as it has the best deals around. So be sure you don't lose out on their enticing weekly specials.

Today, the Melbourne shop, the 'spiritual home' of Dan Murphy's, has been transformed into a network of over 200 shops nationwide. So the chances are that you are never more than half an hour away from a Dan Murphy's outlet. You can search for store locations on our website.

As Dan Murphy's stores are part of the community's fabric, they take a local approach to opening hours.

They pride themselves on customer service, so it's little surprise that you can order online too. Ordering your wine is no more complicated than ordering fast food online. Just don't try ordering extra fries!

You can discover more great Dan Murphy's content by going to danmurphys.com.au.

Life's bland with no fine wine

The average Aussie loves a drink. It may be stereotypical, perhaps, but there's a grain of truth in there somewhere. Unsurprisingly, then, liquor stores tend to prosper in Australia. And one such in Australian liquor retail is Dan Murphy's.

Best known for carrying a comprehensive stock of fine wines, Dan Murphys also sells a range of other alcoholic beverages. You can plainly see this when you read Dan Murphy's catalogue and see that it regularly features mouth-watering deals. These promos enable customers to savour their favourite drinks at keenly competitive prices.

Be sure to subscribe to Dan Murphy's monthly sales brochure. That way, you will hear about all Dan Murphy's price cuts as soon as they drop. Then, click or tap here to start exploring what's currently on special offer. You will kick yourself if you miss out on their hot deals.

Saving and drinking

Dan Murphy's sales catalogues are much anticipated. This is because they are an excellent opportunity to make genuine savings on wine and all your other favourite booze.

These savings are particularly evident when you plan a party or function and need to buy alcohol in bulk.

With some careful planning using Dan Murphy's specials, you can push the boat out without putting a major dent in your bank balance. So don't delay. Get the drinks in today during the price cuts.

While Dan Murphy's deals are difficult to beat, it's not unheard of for them not to offer a discount on particular products for various reasons. When this happens, it's worthwhile taking a look around elsewhere. The stores to consider include Aldi, Foodland, BWS, First Choice, Cellarbrations, Costco, Coles, etc.

A quick comparison with these places may prove beneficial to your pocket. And don't forget the warehouse stores where you can buy wine and liquor at lower price tags. You're welcome!